Shoshana Zuboff: ‘Privacy has been extinguished. It is now a zombie’

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Zuboff cites data that, in the US, which has no federal privacy law, people have their location exposed 747 times a day. In the EU, which she says has the “best regulation”, it’s 376. “It’s better, but it’s not nearly better enough.” Mark Zuckerberg once promised you that a predictive model would tell you, on arriving in a strange city, which bar to go to and a bartender would already have prepared your favourite drink. That dream has faded only on the basis of practicality, not principle.

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